For decades, many black women looked to harsh chemicals to straighten their hair. But these days, an increasing number of black women are omitting the chemicals in favor of a more natural approach to hair care. A 2018 report from Mintel revealed that black women are "most likely to wear their hair natural." According to the data, a whopping 40 percent of these women have turned to both chemical-free and no-heat styling, while an additional 33 percent of black women still prefer heat-styling, but have cut out all chemicals.
While these numbers speak to women of color, we at Reënboog believe we are all a rainbow of beautiful people, and understand the importance of all women regardless of skin tone using chemical-free products to take care of their natural hair. We encourage all women to use eco-friendly products. Visit our online store or stop by for a visit at our Lilburn location, and let us get the right products for your natural hair.